Rory Sutherland: (I Can’t Get No) Satisficing

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In Rory Sutherland’s book – Alchemy: The Surprising Power of Ideas That Don’t Make Sense, he discusses ‘satisficing’, which basically means we tend to look for products/brands that are not perfect but good enough. What we’re really trying to do is buy something that will ‘satisfy’ and ‘suffice’ while avoiding … Read More