Five years of moves
HPQ +14.0% since 2021-10-22, against the median of DELL, LOGI, XRX +15.8%, Technology (XLK) +135.2% and the S&P 500 (SPY) +78.3%. Numbered dots mark inflections (peaks and troughs); shaded bands mark divergences from the sector or market.
HP is a cheap, high-return PC and printer maker whose buyback is the live catalyst, but a memory-driven PC slump is the threat.
HP sells PCs and printers, and its shares are up 14.0% over five years, against 15.8% for peers, 135.2% for the technology sector fund and 78.3% for the S&P 500. Today they fell 9.6% after Intel warned memory shortages are choking PC demand. The question is whether the 7.9× multiple already prices that in. The numbers say cheap, high-return and cash-generative, with buybacks the live catalyst, but PC demand is the risk.
Cheap and high quality: 87th-percentile returns on assets, 9th-percentile multiple.
7.9× operating income: 9th percentile of US stocks, cheapest in its industry. Earnings yield 12.7% vs 4.9% Treasury; free cash flow yield 14.7%. Net debt $6.2B. Under-earning: return on assets 71st percentile vs own median 86th.
Against the market, its industry and sector
HPQ as a percentile of all 3,190 investable US stocks, against the 21 in Computer Hardware and Storage and the 411 in the Technology sector.
| Metric | HPQ | Position | In its industry | Industry median | Sector median |
|---|---|---|---|---|---|
| Acquirer's Multiple | 9th | The cheapest of 21 | 74th | 65th | |
| Free cash flow yield | 89th | The highest of 21 | 24th | 43rd | |
| Shareholder yield | 87th | The highest of 21 | 20th | 45th | |
| Dividend yield | 87th | The highest of 21 | 26th | 26th | |
| Return on assets, 5-yr avg | 87th | #6 of 21 | 22nd | 49th | |
| Debt to book equity | 97th | #19 of 21 | 18th | 38th | |
| Market cap | 88th | #8 of 21 | 81st | 57th |
Percentiles of the number itself. For the Acquirer's Multiple and debt to equity, lower is better: the 5th percentile on the multiple is cheaper than 95% of investable US stocks. Green is the better end, red the worse. Orange dot: HPQ; bar: industry median; diamond: sector median. Data as of 2026-10-24.
Over- or under-earning?
Under-earningReturn on assets ranks at the 71st percentile of investable US stocks, against a median of the 86th and a low of the 62nd since 2017. That is well below its usual level, so it may be under-earning, and today's multiple is likely too high on a normalized basis. If earnings normalize, the multiple would likely stay about where it is: from the 9th percentile today (cheaper than 91% of investable US stocks), around the 6th, judging by where it sat in past quarters when returns were at their usual level.
| Percentile | Today | Returns normal | Returns at low |
|---|---|---|---|
| Return on assets (higher is better) | 71st | 86th (median) | 62nd (low) |
| Acquirer's Multiple (lower is cheaper) | 9th | 6th | n/a |
Percentiles among investable US stocks. Return on assets is operating income over total assets, trailing 12 months. The last two columns show where it sat in past quarters when returns were within 7.5 points of their median (23 quarters) and of their low (1). The past, not a forecast.
Its industry against its own history
Computer Hardware and Storage report →Industry multiple: 74th percentile, cheaper than in 2% of quarters since 1999 (near its dearest). Return on assets, 23rd percentile, near its weakest; free cash flow yield, 24th, near its lowest. HPQ is cheap in a dear industry.
| Metric | Percentile now | Usual range | Against its history | Last 10 years |
|---|---|---|---|---|
| Acquirer's Multiple | 74th | 25th–69th | Near its dearest | |
| Free cash flow yield | 24th | 42nd–75th | Near its lowest | |
| Shareholder yield | 19th | 32nd–81st | Near its lowest | |
| Dividend yield | 26th | 25th–69th | Lower than usual | |
| Return on assets, 5-yr | 23rd | 32nd–75th | Near its weakest | |
| Debt to equity | 18th | 25th–63rd | Least debt on record | |
| Company size | 81st | 46th–84th | Larger than usual |
The industry's median stock as a percentile of all investable US stocks on each number. For the Acquirer's Multiple and debt to equity, lower is better: the 10th percentile is cheaper than 90% of the market. For yields, returns and size, higher is bigger. Usual range covers the middle 80% of quarters since 1999; it's the shaded band in each chart. Each chart is zoomed to its own range (the numbers on the left): green shading marks the metric's better side and red its worse side, the dashed line is the 50th percentile, and the dot is today, coloured by where it sits.
Price v Return
What the shares and assets earn, against the 10-year Treasury.
The long lag is HP's own; sharp swings come from sector, market.
Up 14.0% against 135.2% for the sector fund. Company drove the 2022–24 and 2024–26 divergences, as PC demand, tariffs and memory costs hit HP. Sector drove the 2024–25 fall and 2026 rebound.
The turning points on the chart
What drove each numbered move on the five-year chart above, and how HPQ looked on the numbers over the same years.
| # | Turning point | HPQ | Peers | Sector | S&P 500 | Driver |
|---|---|---|---|---|---|---|
| 1 | Divergence vs sector · 2021-11-19 → 2022-06-03 | +28.3% | −6.6% | −18.0% | −11.9% | Company |
| Not among the most significant turning points; not researched. | ||||||
| 2 | Peak · 2022-03-25 → 2022-09-30 | −36.5% | −36.7% | −24.5% | −20.4% | Market |
| Market drove the fall: peers fell 36.7% and the market 20.4%. HP cut its forecast on Aug 30, 2022 as consumer PC demand slowed. CNBC (1522 days ago) | ||||||
| 3 | Divergence vs sector · 2022-06-03 → 2024-02-09 | −24.2% | +47.0% | +50.9% | +25.6% | Company |
| Company-specific: HP fell 24.2% while peers rose 47.0%. PC demand cratered, HP announced 4,000 to 6,000 layoffs, cut its profit forecast, and Berkshire began selling. fool.com; channele2e.com (1145 days ago); Yahoo Finance (1158 days ago) | ||||||
| 4 | Trough · 2022-09-30 → 2024-11-22 | +64.1% | +78.7% | +100.0% | +71.6% | Market |
| Market turn: HP rose 64.1% after the low, peers 78.7%, sector 100.0%. HP set at least $1.4 billion in savings and said buybacks would stop to preserve cash. channele2e.com (1145 days ago); theregister.com | ||||||
| 5 | Divergence vs sector · 2024-05-31 → 2026-05-15 | −38.0% | +6.1% | +69.9% | +43.6% | Company |
| Company: HP fell 38.0% while peers rose 6.1%. Tariffs, weak guidance, memory costs and the CEO's exit hit HP, while memory sellers gained from the same shortage. siliconangle.com (520 days ago); tikr.com; thecannatareport.com (266 days ago); Bloomberg (248 days ago); itiger.com | ||||||
| 6 | Peak · 2024-11-22 → 2025-04-04 | −39.6% | −50.1% | −21.7% | −14.6% | Sector |
| Sector: HP fell 39.6% from the peak, peers 50.1%, sector 21.7%. April 2025 tariffs hit Dell, HP and Apple alike; HP jumped 5.1% when computers were exempted. The Globe and Mail (576 days ago); kitco.com (565 days ago) | ||||||
| 7 | Trough · 2025-04-04 → 2025-09-05 | +31.3% | +54.8% | +44.4% | +28.5% | Market |
| Not among the most significant turning points; not researched. | ||||||
| 8 | Peak · 2025-09-05 → 2026-04-10 | −35.4% | −13.7% | +9.0% | +5.9% | Company |
| Not among the most significant turning points; not researched. | ||||||
| 9 | Divergence vs market · 2026-02-20 → 2026-09-11 | +98.2% | +89.6% | +33.5% | +11.4% | Sector |
| Not among the most significant turning points; not researched. | ||||||
| 10 | Trough · 2026-04-10 → 2026-09-11 | +98.6% | +183.4% | +31.7% | +12.8% | Sector |
| Sector: HP rose 98.6% from the low as Dell and HP jumped on Lenovo's strong results, then HP beat Q2 outlook with $0.86 EPS against $0.70 to $0.76. Seeking Alpha (162 days ago); decrypt.co (154 days ago); SEC filing | ||||||
Prices: daily closes. Peers chosen by the AI analyst as the closest US-listed businesses. Moves are over each window: for a peak or trough, the move that followed it. Driver is Company, Sector or Market; see Definitions below.
Buybacks are live; no activist or bid found.
$7.7 billion remained under the buyback authorization at July 31, 2026; 30.5 million shares repurchased in nine months. No activist or takeover news in three years. Interim CEO since February 2026.
Catalyst check
Likelihood of a catalyst: ModerateBuybacks are running with $7.7 billion left, but no activist or bid has surfaced and the CEO search adds uncertainty.
PC demand is falling and memory costs are squeezing margins.
Intel's CEO says the PC correction has accelerated; IDC and Counterpoint put Q3 shipments down 20.1% to 21%. Debt to book equity is in the 97th percentile. Illustrative: operating income down 20% implies $21.68.
Value-trap check
Grades miss that a memory-driven PC slump could cut earnings fast, and that returns are already below the company's own norm.
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Definitions
- Acquirer's Multiple®
- Enterprise value ÷ operating income (trailing 12 months). What an acquirer would pay for the whole business against what it earns before interest and tax. Lower is cheaper.
- Enterprise value
- Market cap at today's price, plus debt, preferred stock and minority interests, less cash.
- Operating income
- Trailing 12 months, after depreciation and amortization.
- Operating earnings yield
- Operating income ÷ enterprise value: the Acquirer's Multiple turned upside down.
- Free cash flow yield
- Trailing 12-month free cash flow (cash from operations less capital spending) ÷ market cap.
- Shareholder yield
- Trailing 12-month dividends plus net buybacks (shares bought back less shares issued) ÷ market cap. Dividend yield and buyback yield are its two parts.
- Return on assets
- Trailing 12-month operating income ÷ total assets at the latest quarter.
- Net debt : market cap
- Debt less cash, as a share of market cap. Negative means net cash.
- E(r)
- Expected annual return if the Acquirer's Multiple doesn't change. It has three parts: return on assets (what the business earns on what it owns); incremental growth (return on assets × the reinvestment rate, where the reinvestment rate is five-year average capital spending ÷ five-year average total assets: what reinvested capital adds); and shareholder yield (what is paid out through dividends and buybacks). E(r) = return on assets × (1 + reinvestment rate) + shareholder yield.
- 10-year Treasury
- The latest monthly 10-year US Treasury yield, the risk-free rate the yields are compared with.
- Percentiles
- Where the stock sits among investable US stocks (price above $3, market cap above $75M, average daily trading above $850,000, no ADRs or MLPs), updated each week. Each is the percentile of the number itself: for the Acquirer's Multiple (here EBIT ÷ enterprise value) and debt (total debt ÷ book equity), lower is better; for yields, five-year average return on assets and market cap, higher is bigger. Stocks outside the investable set, such as ADRs, are placed against it.
- Industry and sector
- FactSet RBICS industry. Industry and sector medians are the middle investable stock's percentile. Industry history is that median each quarter since 1999; the usual range is the middle 80% of quarters.
- Turning points
- Inflection points are the peaks and troughs where the stock's trend reversed by about 25% or more on weekly closes; each is compared over the move that followed. Divergences are stretches where the stock pulled away from its sector fund or the S&P 500 by about 20% or more. Each is set against its peers' median, its sector fund and the S&P 500 over the same window. Driver: Market if the market moved with it (same way, at least half as far) and so did its peers or sector; Sector if only its peers or sector did; Company otherwise.
- Value-trap grades
- Return on assets: Strong at 10% or more, Mixed at 5% or more. Net debt : market cap: Strong at 30% or less, Mixed at 100% or less. Free cash flow yield: Strong at 10% or more, Mixed at 5% or more. Shareholder yield: Strong at 8% or more, Mixed at 3% or more.