Consumer Non-Cyclicals

Household Products

10 investable US stocks · data to Saturday, October 24, 2026

Acquirer's Multiple percentile today26th percentile

Cheaper than in 59% of quarters since 1999Its usual range since 1999 is the 21st to 43rd percentile (the middle 80% of quarters), with a median of the 29th. Lower is cheaper: the 10th percentile is cheaper than 90% of the investable US market; the 50th is the middle.

Is it cheap because returns are depressed?

The industry is in its usual range on the multiple, and returns on assets are depressed (lower than in 90% of quarters). Free cash flow yield is low (lower than in 74% of quarters). A low multiple can be warranted when returns on assets are low, and a high one when they are high, so the multiple reads best next to returns and free cash flow, each against the industry's own history.

Over- or under-earning?

Earning about normally

Return on assets ranks at the 59th percentile of investable US stocks, against a median of the 66th and a low of the 25th since 1999. That is close to its usual level, so today's multiple is about right on a normalized basis. If earnings normalize, the multiple would likely rise: from the 26th percentile today (cheaper than 74% of investable US stocks) to around the 30th (cheaper than 70% of investable US stocks), judging by where it sat in past quarters when returns were at their usual level. If returns fell to their low, it would be around the 41st (cheaper than 59% of investable US stocks).

Percentile	Today	Returns normal	Returns at low
Return on assets (higher is better)	59th	66th (median)	25th (low)
Acquirer's Multiple (lower is cheaper)	26th	30th	41st

Household Products's return on assets as a percentile, quarterly since 1999. The shaded band is its usual range; the dashed line its median.

Percentiles among investable US stocks. Return on assets is operating income over total assets, trailing 12 months. The last two columns show where it sat in past quarters when returns were within 7.5 points of their median (57 quarters) and of their low (4). The past, not a forecast.

Against its own history

Each chart is the industry's median stock as a percentile of all investable US stocks, quarterly since 1999. For the Acquirer's Multiple and debt to equity, lower is better. The shaded band is its usual range (the middle 80% of quarters); the dashed line is its long-run median; the dot is today. Green shading marks the better end of each scale and red the worse, and today's dot takes the colour of where it sits.

Acquirer's MultipleUsual rangePercentile of enterprise value ÷ operating income: lower is cheaper. Cheaper than in 59% of quarters since 1999.

Free cash flow yieldLower than usualPercentile of free cash flow yield: higher is a bigger yield. Lower than in 74% of quarters since 1999.

Shareholder yieldLower than usualDividends plus buybacks, as a percentile: higher is a bigger yield. Lower than in 72% of quarters since 1999.

Dividend yieldHigher than usualPercentile of dividend yield: higher is a bigger yield. Higher than in 73% of quarters since 1999.

Return on assets, 5-yrNear its weakestPercentile of five-year return on assets: higher is better. Lower than in 90% of quarters since 1999.

Debt to equityLess debt than usualPercentile of debt to equity: lower is less debt. Less indebted than in 73% of quarters since 1999.

Company sizeSmaller than usualPercentile of market cap: higher is larger. Smaller than in 86% of quarters since 1999.

Household Products stocks in the screens today

In today's screens, cheapest first. ● marks one of a screen's 30 tracked picks.

Stock	Screen	Acquirer's Multiple	FCF yield	Shareholder yield

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Other Consumer Non-Cyclicals industries

Personal Professional Services cheaper than 89%Food and Beverage Production cheaper than 77%Food and Beverage Retail cheaper than 61%Personal Care and Cleaning Products dearer than 50%Agriculture dearer than 62%General Merchandise Retail dearer than 82%

Quarterly since 1999 from point-in-time data. Each quarter, every investable US stock (price above $3, market cap above $75M, average daily trading above $850,000, no OTC, ADRs or MLPs) is placed in a percentile (0-100) against all the others on each metric. An industry's value is the median percentile of its stocks. Industries follow FactSet's RBICS classification. Percentiles describe the past; they are not investment advice or a forecast.